West Hollywood, CA (October 14, 2014) — Los Angeles’ hottest luxury closet designer, Lisa Adams of LA Closet Design and star of the TV show Million Dollar Closets, and luggage designer and innovator Max Mirani, have teamed up to create the ultra-luxurious signature line, LAMOVE Mobile Closet. Available exclusively at LA Closet Design and Max Mirani, the LAMOVE is an international carry on, a complete mobile closet that beautifully marries the elegance and efficient organization of wardrobe trunks with the portability and style demanded by today’s travelers.
A fashionable jetsetter’s dream come true, the LAMOVE Mobile Closet was created to complement as much as to contain. A functional object so beautiful, it becomes a must-have accessory in itself. It uniquely combines a precise and sculptured hard-shell shape with a rich-touch, treated textile surface - a significant innovation in luggage and exclusive to this signature collection. The LAMOVE Mobile Closet comes in two glamorous styles. “Hollywood” has a sophisticated black textured exterior with brushed gold hardware and a supple leather pull handle. The interior is a dove grey, silky micro-suede material with matching leather trim that houses a brilliantly designed set of compartments. The “New York” style comes in nuanced exterior gray tones, polished silver-tone hardware, and a woven luxe nylon interior in deep charcoal color with matching leather trim.
But the true beauty of the LAMOVE Mobile Closet is in its organizational efficiency. It has two separate sections – a garment portion for neatly hanging fine dresses, slacks and blouses, and a removable wardrobe section that can simply be zipped out and carried separately as a chic tote, which doubles the capacity of the luggage. Designed just like one of LA Closet Design’s high functioning and detailed home closets, the LAMOVE Mobile Closet has a thoughtful space for everything. A patented cantilevered shelf with adjustable leather buckle keeps pants, sweaters and tops organized and accessible. Toiletries and undergarments fit in two magnetically-closed pockets and a shoe section fits both heels and flats. A jewelry roll for valuables can be easily detached and used as a clutch or stored in a hotel safe. Finally, a heat resistant pocket for flat irons or curling irons ensures a quick morning departure is stress-free.
LA MOVE is an extraordinary feat of design and engineering, a high-functioning combination of beauty and brains in one portable package. At 21 x 14.5 x 9 inches, LAMOVE is perfectly sized for carrying onboard and fits easily in any overhead compartment, and four swivel wheels make for swift and seamless movement. Priced at $649 with a lifetime guarantee, it is also a highly practical indulgence for the glamorous weekend warrior or the fastidious frequent flier.
LAMOVE is a joint project combining the talents of Lisa Adams who has risen to the top of the design world, creating spaces for celebrities such as Kris Jenner, Kylie and Kendall Jenner, Ann Hathaway, Fergie, Jamie King, Christina Aguilera, Billy Crystal, and Ray Romano, among many others, along with Max Mirani who has redefined the travel experience for today’s jet set and elevated the very idea of carry-on luggage to one as exciting and rewarding as the notion of your first overseas trip.
New York, NY – November 25, 2013 - Max Mirani®, designer of the MOVE Mobile Closet suitcase, announced its acceptance into two more frequent flyer reward programs including Etihad Airways, the national airline of the United Arab Emirates and one of the fastest growing airlines in the world, and Scandinavian Airlines’ SAS EuroBonus. Members of these popular programs can now redeem award miles for the company’s carry-on suitcase acclaimed for its lightweight and sleek design and ultra-convenient wardrobe layout.
“With mileage point redemptions for upgrades and free flights becoming more scarce, loyal frequent flyers increasingly want the best merchandise rewards,” said Michael Bettua, CEO of Max Mirani. “We are very pleased to have our MOVE carry on collection accepted into these popular airline programs.”
Earlier this year, Max Mirani also announced its introduction into the largest frequent flyer program in the world, United MileagePlus®.
New York, NY - June 10, 2013 - Joyus, a fast-growing online video shopping website, features Max Mirani’s MOVE Mobile Closet in a glowing review, calling it, “Our CEO’s favorite luggage” in a new video from lifestyle expert Keylee Sanders.
Joyus transforms the online shopping experience by harnessing the power of video and expert product curation.
With online reviews being so influential in consumers’ buying decisions today, being recommended by one of the Internet’s most popular new shopping sites is a great showcase for Max Mirani.
“Joyus is reinventing e-commerce with its fantastic video sales platform and product experts,” said Michael Bettua, CEO & Founder of Max Mirani. “It is a powerful combination for merchandising our innovative carry on suit case to frequent travelers.”
What makes Max Mirani’s MOVE mobile closet so useful? The carry on is a great organizer for smart travelers – everything has its place. Clothing, shoes, accessories, and other items all have their own designated compartments. There are adjustable shelves for shirts and pants and other items that would otherwise wrinkle, along with a garment section with hanging feature for suits and dresses.
“I travel constantly in my role almost literally living out of a suitcase,” said Sukhinder Singh Cassidy, CEO of Joyus.
New York, NY – April 29, 2013 – Traveling in style just became easier with the formation of a new exclusive partnership between Rymax Marketing Services, Inc. and Max Mirani, bringing the innovative, high-end suitcase company into the incentive and premium products industry. This is the first time that Max Mirani’s signature MOVE Mobile Closet, acclaimed for its revolutionary shelf system and iconic design, is available for inclusion in loyalty and incentive programs through Rymax’s exclusive and highly-desirable product offerings.
“Our innovative luggage is a favorite of business travelers and celebrities and we are excited to be expanding our reach through our exclusive Rymax partnership to bring products such as the MOVE to their clients,” said Michael Bettua, CEO & Founder, Max Mirani. “We started a revolution in the travel industry and Rymax is a visionary in the ever-growing loyalty and incentive industry, so this is an ideal expansion for us. We are looking forward to further growing our market share through our partnership.”
“Rymax provides cutting edge, in-demand and innovative products to rewards and loyalty programs across every industry, so adding Max Mirani’s sleek design to our robust brands is a natural fit,” said Randy Toth, Senior Director of New Business Development at Rymax.
New York, NY - February 26, 2013 - Max Mirani® today announced MOVE Mobile Closet 2, the latest release of its popular carry on suit case that has become a favorite of business travelers and celebrities since it debuted 18 months ago. One of MOVE’s most acclaimed features is its shelf system and hanging design that provides an organized layout for everything one needs to pack and eliminates the need to unpack while traveling. Users simply hang the travel bag in a hotel closet or on a hook and everything inside is easily accessible.
“This is the best and smartest suitcase I have ever owned, said Mary Coakly, a repeat customer of Max Mirani’s. “When I get to my destination, no need to unpack, just open the suitcase and hang it in the closet. When it’s time to leave, no need to pack. My room is neater and all I do before leaving is close the suitcase. It totally changes the meaning of “living out of a suitcase!”
At a lightweight 8.3 lbs, and just 6.3 lbs with the zip-out tote removed, MOVE’s pure polycarbonate multi-layered construction keeps the items inside safe from crushing and its four 360-degree spinning wheels provide fluid movement in any direction.
New York, NY - January 16, 2013 – The Fairmont Hotel Chain, with luxury hotels around the world such as the Plaza in New York, the Savoy in London, and the Fairmont Monte Carlo, has recommended Max Mirani’s MOVE Mobile Closet as a “Smart Bag” in its 2013 summer edition, and says that it is one of six which, “…hide high-tech materials and clever design in plain sight,” making it ideal for domestic or international travel.
An in-room publication, Fairmont magazine estimates its audience to be well over 2.6 million guests around the world, and is intended for “…wealthy, on-the-go, international travelers, primarily from North America.” Fairmont magazine has also received many awards, including the grand prize for photography in the 2008 North American Travel Journalists Association.
MOVE is featured in the magazine’s Summer 2013 issue in the “Tool Kit” department, which informs travelers about new and innovative travel products in each issue.
Max Mirani’s founder and CEO, Michael Bettua, says of MOVE, “It’s not a suitcase. It’s a movement.” This stems from the number of celebrities who have become evangelists of the 4-wheeled hard-side travel bag, including singer/actor Snoop Dogg; actress and filmmaker Tiffy Diamond; and Jeremy McCoy, bass player for The Fray, though many other celebrities are picking up the torch, as exhibited by the company’s photo album from the2012 Academy Awards, where MOVE was also featured.